Notting Hill Carnival

To mark Jamaica's 60th year of independence, Wray + Nephew took over Pleasance Park, aiming to throw the largest brand-funded event at the second largest event in the world – and we were tasked with promoting it.

Reaching Wray's core, target, and prospective audiences, we sought to celebrate the unifying nature of carnival culture worldwide – and this important milestone in Jamaican history.

We launched 'Carnival Mi Luv Ya' – an eight-week campaign celebrating Jamaican carnival culture, uniting social, talent, media partnerships, seeding, and radio to generate 360 paid and earned coverage whilst supporting the carnival community.