To mark Jamaica's 60th year of independence, Wray & Nephew took over Pleasance Park, wanting to engage with carnival goers of all ages across the UK.

Reaching Wray's core, target and prospective audiences, we sought to celebrate the unifying nature of carnival culture worldwide – and this important milestone in Jamaican history.

We launched 'Carnival Mi Luv Ya' – an eight-week campaign celebrating Jamaican carnival culture, uniting social, talent, media partnerships, seeding, and radio to generate 360 paid and earned coverage whilst supporting the carnival community.